Wednesday, June 16, 2010
Posted at 12:08pm Permalink Comments (View)
You Ain’t Seen Nothing Yet
I am meeting with a bunch of folks from a major ad agency today to talk about the future of the web. This is of course one of my favorite topics! Here are some of the highlights of what I am planning to cover:
- You ain’t seen nothing yet: expect deep transformation of many industries including advertising
- A brief history of newspapers as illustration of the forces at work
- Disruption from unbundling and distributed content generation
- AdOne (the old one) vs Craigslist
- Indeed vs traditional job boards
- Command and control versus decentralization and ownership
- Examples from our portfolio: Etsy, Covestor
- Implications for advertising
- Importance of net neutrality for innovation
I have been giving variants of this talk for about a year. I do it entirely without slides and make it interactive (and, I hope, engaging). There is something especially fun about giving a talk about the future but doing it in the most old fashioned way possible.
