One of the great things about running any online business is the amount of data that it throws off. In fact, this is now true for pretty much any business, as processes such as supply chain, CRM, etc are all running through systems that collect tons of data. But I am also finding that it is far too easy to get lost in the data:It is easy for discussions to get stuck in the data weeds, for instance, obsessing why a certain conversion rate went up or down relative to the previous month.With eno...