Continuations

In 2011 I gave a talk at conference that The Media Kitchen had organized about the impact of mobile on marketing. While everyone else presenting was talking about how to make mobile ads work, I was openly critical of advertising on mobile platforms altogether arguing that ads were (a) mostly annoying given the small screen size and (b) likely to be replaced by direct commerce. I just tried to find my slides from that talk but unfortunately came up empty. I was reminded of the talk when I read...

Search will always be an important way of finding products when I know what I want. For instance, if I know that I need a manual bilge pump (a recent purchase), I will go to either a search engine or use the search function at an online marine supplies site such as WestMarine or LandfallNavigation (both in need of significant improvement). But I would never spend any time simply poking around these sites just to “discover” a product that I didn’t know I needed until the second I saw it. Yet, ...