One of my favorite questions to ask business students is why companies require external financial capital (equity or debt). Answers tend to turn quickly towards some need to invest, e.g. in developing software or building a plant. But that doesn’t fully answer the question. Why? Because what if the investment in development can be paid for by customers ahead of time? Well in that case there is no need for external investment. This is of course something we now see in the real world via Kickst...
