Earlier this week I was talking to a group of investment bankers about the process of going public. In particular I was drilling in on the much vaunted need for revenue visibility as a basis for giving quarterly guidance. Every company that is thinking about going public hears this and it becomes an obsession for the team and the board. Why do you need revenue predictability? Because you need to give guidance. Why do you need to give guidance? Because the market expects it. Why does the marke...

Earlier this week I was talking to a group of investment bankers about the process of going public. In particular I was drilling in on the much vaunted need for revenue visibility as a basis for giving quarterly guidance. Every company that is thinking about going public hears this and it becomes an obsession for the team and the board. Why do you need revenue predictability? Because you need to give guidance. Why do you need to give guidance? Because the market expects it. Why does the marke...