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Heyzap Releases Self-Documenting API

Heyzap’s API announcement is technically yesterday’s news, but there is so much to like here that I figured I would write about it today. First, they announced this on their newly launched developer blog. Etsy has had a developer blog for some time and I think those are a terrific idea. Engineering tends to be a big part of startups and yet often doesn’t have an external voice. A developer blog is a great way to address that and to share accomplishments and techniques with the world. That is ...

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Heyzap Social (A Lean Success)

Yesterday Heyzap announced the launch of their platform for taking social games from Facebook to the rest of the web (coverage by Venturebeat and Techcrunch). This represents not only a terrific opportunity for both Heyzap and social game developers, but is also a perfect illustration of the lean side of the current fat versus lean discussion that has been unfolding between Ben Horowitz and my partner Fred Wilson (Ben’s response to Fred, my take). The Heyzap team did an amazing job over the l...

Heyzap Introduces Payments

The team at Heyzap yesterday launched payments to enable virtual goods for Flash games. This is really neat because it is exactly the kind of thing that is difficult to do for an individual game developer or publisher but delivers value to the whole system. By difficult I don’t mean from a technical perspective, but from a social and network perspective. For long-tail casual games, endusers would not necessarily trust an individual game with a payment and the incentive to buy currency that ca...

Today we announced our investment in Heyzap. Jude and Immad are building some fabulous widgets, feeds and APIs to let folks put games everywhere. For instance, you can now find a few games in the right side bar of this blog. With Heyzap it took less than 5 minutes to pick the games and embed them. I started with some skiing games – my way of “staying in shape” during the summer time. Especially focused on avoiding trees. For additional coverage see Fred’s post, Techcrunch and Venturebeat.

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Heyzap and Innovation on Android

Much as I admire the well rounded user experience on an iPhone (leaving notifications aside), there are some kinds of innovation that simply aren’t possible on the iPhone today, as it doesn’t let developers hook in deeply enough. One example is the games discovery app recently released by our portfolio company Heyzap. Once you install the Heyzap app, it notices when you launch game apps and gives you an opportunity to “check in." Checking in broadcasts your gameplay to the Heyzap network and ...