Heyzap’s API announcement is technically yesterday’s news, but there is so much to like here that I figured I would write about it today. First, they announced this on their newly launched developer blog. Etsy has had a developer blog for some time and I think those are a terrific idea. Engineering tends to be a big part of startups and yet often doesn’t have an external voice. A developer blog is a great way to address that and to share accomplishments and techniques with the world. That is ...

The team at Heyzap yesterday launched payments to enable virtual goods for Flash games. This is really neat because it is exactly the kind of thing that is difficult to do for an individual game developer or publisher but delivers value to the whole system. By difficult I don’t mean from a technical perspective, but from a social and network perspective. For long-tail casual games, endusers would not necessarily trust an individual game with a payment and the incentive to buy currency that ca...

Heyzap’s API announcement is technically yesterday’s news, but there is so much to like here that I figured I would write about it today. First, they announced this on their newly launched developer blog. Etsy has had a developer blog for some time and I think those are a terrific idea. Engineering tends to be a big part of startups and yet often doesn’t have an external voice. A developer blog is a great way to address that and to share accomplishments and techniques with the world. That is ...

The team at Heyzap yesterday launched payments to enable virtual goods for Flash games. This is really neat because it is exactly the kind of thing that is difficult to do for an individual game developer or publisher but delivers value to the whole system. By difficult I don’t mean from a technical perspective, but from a social and network perspective. For long-tail casual games, endusers would not necessarily trust an individual game with a payment and the incentive to buy currency that ca...