Whenever a new medium or technology becomes available the initial approach is to “repurpose” existing content, such as filmed radio on television. Many of the big education publishers have been approaching tablets that way. They try to grab some assets from the web or even further back from print and push them out. There are two reasons for doing so: first, it seems like low hanging fruit and second, these companies tend to believe that their existing content libraries are a big part of their...

Whenever a new medium or technology becomes available the initial approach is to “repurpose” existing content, such as filmed radio on television. Many of the big education publishers have been approaching tablets that way. They try to grab some assets from the web or even further back from print and push them out. There are two reasons for doing so: first, it seems like low hanging fruit and second, these companies tend to believe that their existing content libraries are a big part of their...