The NYT covered a company called cater2.me the other day under the headline “The Middleman is Thriving on the Internet.” Throughout the article the author refers to the company as an example of middlemen, including in the following:The middlemen have put the chefs front and center with their clients. “We never white label a product,” says Mr. Lorton [co-founder].While this is clearly terrific coverage for cater2.me (I don’t know the company or the founders) I dislike the characterization as “...

The NYT covered a company called cater2.me the other day under the headline “The Middleman is Thriving on the Internet.” Throughout the article the author refers to the company as an example of middlemen, including in the following:The middlemen have put the chefs front and center with their clients. “We never white label a product,” says Mr. Lorton [co-founder].While this is clearly terrific coverage for cater2.me (I don’t know the company or the founders) I dislike the characterization as “...