I have previously written about non-linearity and how it messes with our reasoning. In business non-linearity abounds. One example that has been discussed a lot is the change between going from a price of 2 cents to 1 cent compared to the change with going from 1 cent to free. Twitter wouldn’t be twitter if it had charged just 1 cent per tweet. One area where this is also true but more subtle and less well understood is product simplicity. Steve Jobs is clearly on to something very powerful b...

I have previously written about non-linearity and how it messes with our reasoning. In business non-linearity abounds. One example that has been discussed a lot is the change between going from a price of 2 cents to 1 cent compared to the change with going from 1 cent to free. Twitter wouldn’t be twitter if it had charged just 1 cent per tweet. One area where this is also true but more subtle and less well understood is product simplicity. Steve Jobs is clearly on to something very powerful b...

Following the publication of Jill Lepore’s “The Disruption Machine” and Clayton Christensen’s vigorous response in an interview there has been a healthy debate around the merits and even existence of disruption in many posts and tweets. I had been busy preparing for and then teaching a computer bootcamp for our children and some friends so I had mostly ignored this debate. It is of course highly relevant to my claim that we are at the beginning of a massive transition from industrial to infor...

Following the publication of Jill Lepore’s “The Disruption Machine” and Clayton Christensen’s vigorous response in an interview there has been a healthy debate around the merits and even existence of disruption in many posts and tweets. I had been busy preparing for and then teaching a computer bootcamp for our children and some friends so I had mostly ignored this debate. It is of course highly relevant to my claim that we are at the beginning of a massive transition from industrial to infor...