In marketing a site or service, a picture is worth more than a thousand words. For market places such as Etsy and Shapeways this is easy because they can lead with pictures of some gorgeous products available for sale. But what about an abstract service such as payments? For a long time Dwolla’s home page had text and even stylized diagrams of payment flows. They provided a fair bit of information but were not engaging. I was therefore thrilled to see the Dwolla’s new home page feature photog...

In marketing a site or service, a picture is worth more than a thousand words. For market places such as Etsy and Shapeways this is easy because they can lead with pictures of some gorgeous products available for sale. But what about an abstract service such as payments? For a long time Dwolla’s home page had text and even stylized diagrams of payment flows. They provided a fair bit of information but were not engaging. I was therefore thrilled to see the Dwolla’s new home page feature photog...