A lot of web startups have interesting data but they don’t make good (or any) use of it. That’s a big mistake. If you have data – flaunt it! Releasing some interesting piece of data, ideally something unexpected, is a wonderful way to attract attention. With a nod to Caterina’s Biz Dev 2.0, I think of this as PR 2.0. My friend Alan Gould, the founder of IAG Research (now part of Nielsen) was a master of this. IAG does advertising effectiveness research and to this day, when you go to their si...

A lot of web startups have interesting data but they don’t make good (or any) use of it. That’s a big mistake. If you have data – flaunt it! Releasing some interesting piece of data, ideally something unexpected, is a wonderful way to attract attention. With a nod to Caterina’s Biz Dev 2.0, I think of this as PR 2.0. My friend Alan Gould, the founder of IAG Research (now part of Nielsen) was a master of this. IAG does advertising effectiveness research and to this day, when you go to their si...