Weekends seem to bring with them at least one or two good blog debates. This last one was no different with Chris Dixon’s post titled “SEO is no longer a viable marketing strategy for startups” and Danny Sullivan’s response “SEO remains a viable marketing strategy for anyone.” I am not going to comment on the merits of SEO per se (check the comments on both posts + twitter for more on that), but rather on the distinction between strategy and tactics. My own history trying to understand strate...

Weekends seem to bring with them at least one or two good blog debates. This last one was no different with Chris Dixon’s post titled “SEO is no longer a viable marketing strategy for startups” and Danny Sullivan’s response “SEO remains a viable marketing strategy for anyone.” I am not going to comment on the merits of SEO per se (check the comments on both posts + twitter for more on that), but rather on the distinction between strategy and tactics. My own history trying to understand strate...