This Friday I will be meeting with some of the senior management from a major branded retail chain in the US to talk about how the web and mobile are impacting their business. In preparation, I am thinking about key relevant trends. Here are some that are top of mind:Reaching people via mobile as they are at or near a store (for loyalty, specials, etc). Ability for people in-store (again via mobile) to share their experience, comparison shop, and even place an order from the retailer itself o...

This Friday I will be meeting with some of the senior management from a major branded retail chain in the US to talk about how the web and mobile are impacting their business. In preparation, I am thinking about key relevant trends. Here are some that are top of mind:Reaching people via mobile as they are at or near a store (for loyalty, specials, etc). Ability for people in-store (again via mobile) to share their experience, comparison shop, and even place an order from the retailer itself o...