Today our portfolio company Clickable has released version 2.0 of their Pro Product.  There are many great features in it, including support for emerging Google ad formats, keyword filtering & bulk edits, and enhancements to the Act Engine.

What I am most excited about though is that Clickable’s conversion tracking is now out of Beta and generally available:

Clickable Conversion Tracking is a powerful, independent, performance analytics tool that works across the three major search engines with one pixel.  It simplifies installation, automatically tags your destination URLs and gives you richer more consistent way to measure advertising return. It is an integrated, intelligent solution, as conversion data is used to set custom goals for your accounts and campaigns and it also informs Clickable’s ActEngine in real time, delivering recommendations customized to your goals and performance with greater returns.

This is a crucial step on the path towards letting small to mid-size businesses do what large enterprises have been doing for a while: picking the best advertising based on actual measurement of effectiveness.  This was one of our original motivations for the investment in Clickable, and I am happy to see the team delivering on this vision.