Our portfolio company Covestor today rolled out a tremendous overhaul of their web presence.  The goal was to dramatically simplify Covestor’s message to make it easier for that message to spread and to improve conversion.  The team has done an amazing job with a process that used extensive quantitative and qualitative research into consumer reactions to inform the redesign.  While it’s too soon to tell how well they will hit their numeric goals, my immediate reaction to the new site is: wow!  I encourage everyone who has wondered in the past what Covestor is about to go and check out the new Covestor site.

The overhaul touched every aspect of the site from updating the logo to changing pretty much all the copy.  Here is the old logo on the left and the new one on the right:

What is externally visible though is only the tip of the iceberg. Internally, Covestor has done amazing work over several years to be in a position to roll out this new site.  For instance, they have recruited hundreds of model managers to the platform.  They have also developed a sophisticated risk score to help match models to investor strategies. And they have honed the trade replication engine that powers covesting.

Congrats to the entire Covestor team!

P.S. If you want to know more about Covestor in person, you can meet the team and others interested in covesting at their “Take Stock Mixer” on January 31st from 6-8pm.