If a picture is a thousand words, then a video is a thousand pictures. Our brains seem built for extracting a huge amount of information from the shortest clips (and even animated gifs). Prior to smartphones capturing video was sort of a pain but now there is a Cambrian explosion of new recordings. This leads us to expect video in more and more places, whether that’s Instagram or a news article.

This change in expectation over time will affect all sorts of online services, whether that’s recruiting or dating or product reviews. We will come to expect video. As it turns out though, creating a video recording experience is hard because of differences in formats and capabilities. Susan and Oliver found this out when they built Ziggeo.

So to make it easier for others, they are releasing Ziggeo’s video recording, transcoding and playback capabilities as an API. They are currently looking for folks to who want early access as part of their closed beta. So if you are interested in adding video recording and playback to your service, please reach out to oliver@ziggeo.com.