I am meeting with a bunch of folks from a major ad agency today to talk about the future of the web. This is of course one of my favorite topics! Here are some of the highlights of what I am planning to cover:
You ain’t seen nothing yet: expect deep transformation of many industries including advertising
A brief history of newspapers as illustration of the forces at work
Disruption from unbundling and distributed content generation
AdOne (the old one) vs Craigslist
Indeed vs traditional job boards
Command and control versus decentralization and ownership
Examples from our portfolio: Etsy, Covestor
Implications for advertising
Importance of net neutrality for innovation
I have been giving variants of this talk for about a year. I do it entirely without slides and make it interactive (and, I hope, engaging). There is something especially fun about giving a talk about the future but doing it in the most old fashioned way possible.
