You Ain't Seen Nothing Yet

I am meeting with a bunch of folks from a major ad agency today to talk about the future of the web.  This is of course one of my favorite topics!  Here are some of the highlights of what I am planning to cover:

  • You ain’t seen nothing yet: expect deep transformation of many industries including advertising

  • A brief history of newspapers as illustration of the forces at work

  • Disruption from unbundling and distributed content generation

  • AdOne (the old one) vs Craigslist

  • Indeed vs traditional job boards

  • Command and control versus decentralization and ownership

  • Examples from our portfolio: Etsy, Covestor

  • Implications for advertising

  • Importance of net neutrality for innovation

I have been giving variants of this talk for about a year.  I do it entirely without slides and make it interactive (and, I hope, engaging).  There is something especially fun about giving a talk about the future but doing it in the most old fashioned way possible.