Facebook recently released Messenger as a separate mobile app. Google+ launched with multiple separate mobile apps (Google+, Huddle, Places). What’s going on here? We are seeing the results of limited screen real estate combined with effective notification systems and a fully logged in user on mobile. Unlike on the desktop (Microsoft) and even the browser (Google, Facebook) this means that large integrated apps or even “suites” have no advantage from a usability perspective. For instance, whe...