Much of how users initially experience a service depends on the activation process. It is fair to say that on the net the expectation has become that services will work instantly. For instance, in video, we are no longer willing to wait for a movie to download first. Instead, we want it to start from the second we hit the play button. We try to get all of our portfolio companies focused on this initial portion of the experience. This is generally easier for consumer oriented services, but jus...
